Known for their vibrant style and energetic performances, dance music superstars SOFI TUKKER are the ideal pair to present the brighter side of G-Star and highlight our new denim collection. Performing to the beat of their hit song ‘Summer in New York,’ they take over giant murals and billboards within a vivid metropolitan cityscape. Bold, monochrome looks are modelled by the pair as they bring summer early and take over the city.